Streann adds Programmatic Ads expert to new Business Unit!
Miami, Fl — January 26th 2021.
Streaming is booming, video ads on Connected TV (CTV) and OTT are booming too!
Streann solves three major problems for content providers: Distribution, Engagement and Monetization.
There are several ways for content providers to monetize with OTT streaming technologies: subscription, pay-per-view, transactional, advertising and 100 other ways, according to Streann but these are the main ones.
According to a November 2020 poll from the Interactive Advertising Bureau (IAB), 60% of US advertisers planned to shift ad dollars from linear TV to either CTV or OTT in 2021. Among those planning to do this, 81% cited targeting and efficiency as a reason, while 55% pointed to incremental reach.
How do you get video ads on CTV or OTT? How do you get video Ads on iOS, Android, Roku, Apple TV, FireTV, Web players?
Well, Streann is solving this major problem too. With Streann's patent pending technology, video ads can be supplied directly by the brands or can be "tagged" programmatically. If programmatically there is an entire ecosystem of Supply and Demand technologies that is fast growing, exponentially. Think of how YouTube gets the ads into their video player, well Streann is doing that and doubling down on the growth of CTV and OTT by adding Alexis Quiroga, expert in Supply & Demand of programmatic digital ads technologies.
Alexis Quiroga, is a senior executive that worked at Vix, Batanga and Univision where he lead the implementation and execution of different forms of demand's integration technologies: Programmatic, Header Bidding, Programmatic Tags, Mediation, Google Exchange Bidding as well as developing a methodology on trafficking and optimizing performance campaigns (CPM with CTR/Cost per Acquisition metric of success, direct CPA, CPC). He recently completed a Boot Camp at the University of Miami in Data analytics and Data analysis.
"I am very excited to be part of the Streann team, what they have built and what they are building is innovative and game changing. With my experience, I am looking forward to making an impact in the company and empowering customers with new monetization opportunities," commented Alexis Quiroga.
US programmatic CTV video advertising will soar in 2021
For years, growth in video advertising has driven overall programmatic display growth. Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on connected TV (CTV) devices—and more of those impressions have been made available programmatically. The pandemic supercharged the consumer behavior side, and many sources we interviewed mentioned dramatic increases in the number of available CTV video impressions.
We estimate advertisers spent an additional $1.16 billion on programmatic CTV video ads in 2020 compared with 2019, and incremental spending in 2021 will increase to $2.37 billion. That $2.37 billion will represent almost 29% of all incremental spending on programmatic video ads this year, or about 15% of growth in total programmatic display.