diDNA and Streann Partner to Seamlessly Integrate Ad Programs with Leading Technology for Instant Revenue Growth
Miami, Fl — November , 2021. In 2021, brands have shifted advertising dollars from traditional media to OTT in 2021, and Streann is capitalizing on this trend. Particularly, revenue from digital advertising services is experiencing double-digit, month-over-month growth. The company has built a disruptive advertising solution for content creators and brands, partnering with industry leaders like Didna to bring artificial intelligence and new digital ad formats to market. The new ad formats have given publishers an ROI of 350% with a video completion rate of 97%.
Over 60 percent of US advertisers plan to shift ad dollars from linear TV to either CTV or OTT this year alone, so this announcement is significant to the publishing world. The partnership is bringing new digital revenue to publishers by leveraging diDNA’s expertise in maximizing ad revenue for its clients and Streann’s cutting edge technology in developing new ad formats, giving publishers a video completion rate of 97%. With the two companies working together, publishers are able to take their business to the next level.
“Thanks to our innovative technology, we have clients that have had a return on investment of 350% per month. These companies have millions of impressions, and with one single line of code, they have been able to monetize from day one. We keep pushing the boundaries of innovation for content providers, and we are so grateful to have diDNA as a valued partner in this endeavor,” said Gio Punzo, CEO of Streann.
“We are so pleased that Streann is a valued partner. The company has been able to utilize almost every tool in our diDNA Intelligence Suite, ensuring their publishers are achieving some of the highest ad performance metrics in the industry,” said Deke Hooper, Founder & CEO of diDNA.